Blending Talent with Instinct
At PR firms, on Capitol Hill, at a trade association and now at the helm of Best Light Communications, Stacey Viera has pitched stories for just about any industry or issue, including public policy, automotives, technology, fisheries, propane, cosmetics and beer.
Not only does she work hard, she works smart, using her instincts and talent to go for not just a media placement, but the media placement. And if at first she doesn’t succeed, she continues to work with the appropriate reporters to build a good working relationship so that when the time is right, she can supply them with the information they need fast.
This approach has garnered positive working relationships with local and national media, mainly in print. That's because Stacey has a great instinct for what's news, what's not and what we need from the client to help portray them in the Best Light.
