Hey, Mabel!
The most memorable and practical lesson Stacey Viera has learned in her career is “The Hey, Mabel! Factor.” Her mentor, friend and first boss out of college once said, “Before you tell a story, you first need to make it relevant. Figure out what will make someone lean over the fence in her backyard and yell to her neighbor, ‘Hey, Mabel! Guess what company X did today!’”
Before writing every fact sheet, opinion column and e-mail pitch, Stacey thinks of Mabel. And that’s earned her clients print stories in publications including The Wall Street Journal, CNNMoney.com, The Washington Post, USA Today and on broadcast stations such as National Public Radio, CNN Headline News and Fox News.
